“Looks expensive” is rarely about being expensive. It’s about a piece that’s properly weighted, finished cleanly and styled in proportion — and there’s a lot of brilliant jewellery doing exactly that for under £100.
We’ve picked out the brands and pieces that punch far above their price — proper plating, strong silhouettes, and the sort of finish you’d expect three times higher up the price ladder.
Our top picks
Pavé Tennis Bracelet
Astrid & Miyu
Crystal Tennis Bracelet
£75.00
Slim crystal tennis bracelet with a clean clasp — looks like ten times the price on the wrist.
Chunky Chain
Missoma
Gold Chunky Curb Chain Necklace
£135.00
A weighty 18ct gold-plated curb chain that elevates a plain T-shirt — the modern alternative to a fine gold pendant.
Styling tip
Mix metals deliberately, not accidentally. Two pieces in silver and one in gold reads styled; one of each looks unfinished.
Mix metals deliberately, not accidentally. Two pieces in silver and one in gold reads styled; one of each looks unfinished.
What makes jewellery look expensive
- Weight: hollow chains read cheap. Look for solid or properly weighted pieces.
- Finish: 18ct gold plating, not flash plating — it should still look luxe after months of wear.
- Proportion: small pieces want fine chains; statement pieces want presence. Match the scale.